THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦ THAT ONE STUDIO ✦ FASHION / E-COMMERCE ✦ Social Strategy ✦ Content Direction ✦ Brand Storytelling ✦ Launch Marketing ✦ E-commerce Content ✦
THE CLIENT
A UK Gen-Z fashion startup preparing to enter a crowded clothing market needed more than product photographs. Trendigital developed a digital direction focused on personality, curiosity and culturally relevant storytelling.
THE PROBLEM
A new fashion label with no audience, no content history, and a launch date approaching fast. The competitive pressure in UK streetwear is enormous.
WHAT WE FOUND
Gen-Z consumers engage with brands through personality and culture, not product shots. The audience wants to be part of a story before they spend money.
THE STRATEGY
Build the brand personality first. Establish cultural relevance through storytelling, curiosity-led content, and community building before the first product drop.
WHAT WE DID
- Developed brand voice and content direction
- Created a pre-launch content series
- Built Instagram and TikTok presence from zero
- Directed launch campaign imagery
- Established editorial aesthetic for all channels
