CONCEPT PROJECT
HEALTH & BEAUTY
TURNING TRANSFORMATIONS INTO BOOKINGS.
InstagramTikTokMeta AdsGoogle ReviewsLocal Visibility
BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦ BEAUTY & AESTHETICS ✦ HEALTH & BEAUTY ✦ Instagram ✦ TikTok ✦ Meta Ads ✦ Google Reviews ✦ Local Visibility ✦
THE CLIENT
Excellent results but inconsistent visibility. We transformed existing before/after work into discovery-focused content that drove real bookings.
THE PROBLEM
A beauty and aesthetics clinic delivering brilliant results but struggling with inconsistent social media presence and low discoverability.
WHAT WE FOUND
The business had incredible transformation content sitting unused. Before/after results were the most powerful asset — they just weren't being used strategically.
THE STRATEGY
Systematic content creation using real results. Discovery-first approach across Instagram and TikTok. Local visibility through Google Reviews and Business Profile.
WHAT WE DID
- Restructured content calendar around real results
- Created Instagram Reels series from existing content
- Built TikTok presence around educational and transformation content
- Implemented Google Reviews strategy
- Launched targeted Meta Ads campaign
RESULTS
+180%
Reach Growth
+65%
Booking Enquiries
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