CONCEPT PROJECT
HOSPITALITY
FROM "LOOKS DELICIOUS" TO "LET'S BOOK."
InstagramTikTokGoogleMeta AdsLocal Campaigns
RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦ RESTAURANT ✦ HOSPITALITY ✦ Instagram ✦ TikTok ✦ Google ✦ Meta Ads ✦ Local Campaigns ✦
THE CLIENT
Good food. Weak digital discovery. We created food content that moves users through a clear journey from discovery to craving to booking.
THE PROBLEM
Great food, loyal regulars, but almost no digital presence. The restaurant was invisible to new customers searching nearby.
WHAT WE FOUND
People decide where to eat based on visual content. The restaurant had photogenic food and a beautiful space — neither were being documented.
THE STRATEGY
Create food content that takes users through a clear emotional journey: discover → crave → explore → book.
WHAT WE DID
- Monthly content shoots for Instagram and TikTok
- Google Business Profile optimisation
- Targeted local Meta Ads
- Seasonal campaign creation
- Review generation strategy
NEXT PROJECT