CONCEPT PROJECT
HOSPITALITY
MAKING LOCAL IMPOSSIBLE TO MISS.
Short-form ContentSeasonal CampaignsGoogle BusinessReviewsLocal TargetingUGC Strategy
CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦ CAFÉ ✦ HOSPITALITY ✦ Short-form Content ✦ Seasonal Campaigns ✦ Google Business ✦ Reviews ✦ Local Targeting ✦ UGC Strategy ✦
THE CLIENT
Turn a neighbourhood café into something people recognise before walking through the door.
THE PROBLEM
A neighbourhood café with a strong local following but little beyond word of mouth. Growth had plateaued.
WHAT WE FOUND
The café had a distinct atmosphere and a loyal community that could become powerful advocates with the right nudge.
THE STRATEGY
Turn regulars into creators. Build seasonal content around real moments. Establish Google presence to capture new customers actively looking nearby.
WHAT WE DID
- Short-form content strategy and production
- UGC (user-generated content) campaign
- Google Business Profile management
- Seasonal campaign creation
- Local audience targeting on Meta
NEXT PROJECT